During the pandemic, we were texting, chatting, and Zooming more than ever, but we all still felt disconnected. Turns out, five seconds and a send button can only do so much. We needed a little old fashioned magic to bring us all together – the kind that actually shows up at your door. So, we wrote an original holiday song performed by a troupe of carolling mailboxes featuring Canadian music icons Amy Millan and Evan Cranley from Stars.
Featured
Little Black Book
AdForum’s Best Ad of the Day and Best Ads of the Week
Muse by Clio
Strategy
The CW: Greatest Holiday Commercials Countdown
Glossy Inc.
Awards
2021 New York Festivals – Shortlist, Best Original Music
2021 Idéa Awards – Silver, Music
2021 Idéa Awards – Silver, Artistic Direction
2021 Idéa Awards – Silver, Photo Direction
2021 Idéa Awards – Silver, Realizationbutton
What do dachshunds, kitchen showers, and other stuff all have in common? Money. Luckily, Canada Post is launching an accessible loan to help with all of life’s unexpected moments… because in the moment they tend to be unexpectedly expensive, too. Introducing the Canada Post MyMoney Loan, delivered with TD. All you have to do is apply.
Nobody thinks about insurance until it’s the only thing they can think about. So, we made sure CoverMe was already there – on the slopes, at the beach, on WebMD – before it was too late.
Getting the latest phone for less feels good. Maybe even good enough to do a little happy dance. Is that cringe? Absolutely. Is it still cringe when a flamingo does it to Maniac from Flashdance? Absolutely not. Luckily, flamingos already have the moves – they do a little dance to stir up food in the water. So, we hit play on our Panasonic RX-5205 boombox and let nature take its course.
Featured
Stimulant “TELUS’ Toe-Tapping Spot Is Advertising Gold”
Voted 3rd Best TELUS Spot of All Time
Award
2019 Communication Arts – Photography
People don't just buy a car, truck, or SUV. They buy into a dream of what their life could be like if they had one. (Hint: better.) Coincidentally, there’s never been a better time to get into a Toyota and go than now.
Featured
Summer is better with a cold beer in one hand and a beanbag in the other. That’s why after extensive field research, we put the two together to create the Sleeman Bag Toss Hack Pack. It’s a case of beer. It’s a bag toss game. It’s both!
Free condoms only work if teens know where to find them. Unfortunately, teenagers aren’t exactly waiting for the next PSA to drop. So, we gave them something they might actually watch instead – an animated mini-sitcom starring the condoms themselves. Life in the Bowl gave everyone a glimpse into their secret lives as they waited to get picked from the bowl.
Awards
2018 ADCC Awards – Gold, Branded Content
2018 Applied Arts Awards – Craft
In Canada, more than 30,000 foster kids are stuck in temporary government care. Until the Last Child needed corporate Canada’s support to help change that. But they couldn’t outspend big brands for their attention, so we adopted the one thing we knew already had their attention: their own ads. Then we used them to ask each brand to adopt our cause by sending them directly to each CEO. UTLC ended up in talks with 29% of the brands we contacted.
Featured
Contagious Magazine
After its initial success, Until The Last Child wanted to contact more brands, so we simplified our idea and sent personalized postcards to as many CEOs as possible.
The odds aren’t exactly stacked in favour of small businesses. Which makes it all the more important to recognize their successes. Canada Post has helped small businesses reach Canadians for generations, so we created Tales of Triumph – a series of mini documentaries that helped their stories do the same.
Awards
2023 Marketing Awards – Shortlist
Getting ready for a big night out is half the fun. Outfits. Music. Wondering if you’ve overdone the mousse. (You haven’t.) All before you’ve even left the house. Here’s the secret, though. The leaving part is optional. PartyCasino just brought all that big-night-out energy in.
Traditional draught beer is great! Unless you’re tossing it to a friend, putting it in a cooler, or probably a bunch of other stuff. In which case, it’s not that great, so try a can or bottle of Sleeman Original Draught instead.
As a writer, I’ve written a lot of headlines for a lot of different clients. Here are a few more that I like.
Fit4Less Digital Billboards
Toyota Hockey Rink Boards
